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  Published:  17 September, 2025As businesses increasingly embrace elements of AI to enhance their efficiency and performance, the Harpers team invited our trade readership to take a survey to help build a picture of uptake in the drinks world.Read more... | 
    
 
    
    
    
    From NPD to vineyard management, Jo Gilbert asks how AI can benefit the alcohol industry – and when it’s time to stop.
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    Published:  12 March, 2024
Economic sustainability is the big topic at Prowein this year, as the global cost of living crisis chafes against the challenges of decreasing consumption rates and an overabundance of supply. 
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    In a follow-up piece to last month’s ‘chat’ with Chat GPT, Jo Gilbert dives back into the world of generative AI, to find out more with regard to wine.
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